1x2 betting is simple in that you're betting on a result. The numbers let you know what the potential return on a winning bet would be. You would take the decimal odds for the pick on the 1x2 line and multiply it by the amount of money you are wagering on the match. You'll see what you will get in return.
1X2 bets are hugely popular on sports where there is the possibility of a draw. The '1' refers to a home win, the 'X' the draw and the '2' the away win. Unlike Asian handicaps or totals, 1X2 betting doesn't seek to even out any difference in perceived quality between the teams or players.
Handicap 1X2 is a bet type where customer is required to predict the outcome of the event, after applying the given handicap. The outcome of the match will be one of the followings: Home win. Draw. Away win.
1X2 + GG/NG. In this bet type, you are betting on the final outcome of the match and if both teams will score/not score at least one goal. GG/NG & OVER/UNDER. You are betting on whether or not both teams will score in a match and whether the total goals will be over or under the indicated value.
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**Contexto do caso**
A 888sport é uma das principais casas de apostas esportivas do mundo, com operações em 6 bet e confiável vários países, 🏀 incluindo o Brasil. No Brasil, a 888sport enfrentava forte concorrência de outras casas de apostas esportivas bem estabelecidas. A empresa 🏀 queria aumentar 6 bet e confiável participação de mercado no Brasil e se tornar a casa de apostas esportivas preferida dos apostadores brasileiros.
**Descrição 🏀 do caso**
Para atingir seus objetivos, a 888sport lançou uma campanha de marketing digital abrangente que incluiu os seguintes componentes:
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